Why you should use Brave Browser with Ecosia Search to help the planet and your online security
Lets start by saying this is not a Sponsored or Affiliated Post.
If like most people you currently use the Microsoft Edge, Google Chrome or Safari browsers to interact online, let me offer you a couple of much more secure alternatives, with perks for the Environment, your Privacy and Security.
Back in January (2021) Brave Browser and Ecosia Search partnered together to offer one of the most privacy-respecting browsing and search experiences on the web.
Their mission, is to put users back in charge of their data with privacy-preserving tools countering the surveillance economy and taking back control of the internet while helping the environment.
This partnership offers users a Safe, Fast and Reliable internet Browsing experience with the added bonus of helping the environment with every search.
Lets talk about each of these services.
Ecosia; the Eco Search Engine
Founded in 2009, Ecosia not only dedicates over 80% of its profits to tree planting around the globe, but they also started building their own solar plants in 2018 which now produce enough clean energy to the grid to power all Ecosia searches with 100% renewable energy.
A pioneer in the tech space, the ethical search engine is aiming to become a vehicle for systemic change, and to lead by example, showing that there is a better way to do business.
Ecosia has been very vocal against anti-competitive behaviour in the search engine market and continues to push for greater transparency across the board, also publishing their own financial reports publicly every month to show how its done.
Ecosia is not just “carbon neutral”: by using Ecosia your searches actively remove CO2 from the air.
Being CO2 neutral is good; being CO2 negative is better. But it’s still not good enough for Ecosia. That’s why, in 2020, they became the first company to produce twice as much solar power as they needed to power all Ecosia searches worldwide. This way, they’re actively crowding out dirty energy from the grid.
In summary, your searches on Ecosia are powered by 100% renewable energy; they plant trees that fight climate change by removing CO2 from the atmosphere, and they accelerate the energy transition away from fossil fuels by adding solar energy to the electricity grid.
What most people forget about online activity is that servers use a lot of power. If the internet were a country, it would rank #3 in the world in terms of electricity consumption.
Internet companies bear a responsibility to mind their ecological footprint by switching to alternative, renewable energy and with Ecosia‘s new green energy policy, they hope to lead the way with your support.
Brave; the privacy-respecting Browser
Ever search for something online, or visit a website and then find yourself plagued with Ad’s on your Social Media accounts or online?
Thats what data mining does and it’s your Browsers & Search engines that are the culprits.
Brave Browser is different, they’re on a mission to fix the web by giving users a safer, faster and better browsing experience while growing support for content creators through a new attention-based ecosystem of rewards.
Regular Search engines and browsers want to track your every move across the web in order to sell your data and create targeted Ads. As a user, access to your web activity and data is sold to the highest bidder and this is where your plague of Ads and other unpleasantries come from. In this current system Internet giants grow rich, while publishers go out of business and the entire system is rife with ad fraud.
Brave blocks all this, allowing you to browse faster and freely.
Also worth noting is that while other browsers claim to have a “private mode,” in reality this only hides your history from others using your browser.
Brave again is very different and lets you use Tor right in a tab. Tor not only hides your history, but it also masks your location from the sites you visit by routing your browsing through several servers before it reaches your destination. These connections are also encrypted to increase anonymity and improve security.
Sounds complicated? Not at all, with Brave your browser does all the work for you, just set the settings the way you prefer and away you go.
But that’s not all, you can also support your favourite web creators with Brave.
With your old browser, you paid to browse the web by viewing ads with your valuable attention. You spent your valuable time downloading invasive ad technology and transmitted your precious private data to advertisers — without your consent.
With Brave, your time is valued, your personal data is kept private, and you actually get rewarded for your attention.
When you join Brave Rewards, your browser will automatically start tallying (only on your device’s local storage) the attention you spend on sites you visit. Once a month, Brave Rewards will send the corresponding amount of BAT, divided up based on your attention, from your local browser-based wallet to the sites you’ve visited. You can remove sites you don’t want to support, and tip creators directly too.
Your favourite Content creators can then use Brave’s partner Uphold to convert the BAT they earn into a currency of their choosing.
In Summary
A simple switch on all your devices to Brave for browsing and Ecosia for Searching, not only secures your internet usage, hides your info from unwanted Ad trackers and Data Miners, but it also provides for our Environment and those content creators we love the most. (including us at InstinctivelyPure here and throughout our Video & Social media accounts).
It’s a win win for everyone, as far as we’re concerned, but let me know what you think in the comments below.
Neil
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